We are seeking a highly motivated and dynamic Chief Revenue Officer (CRO) to take a leadership role in scaling revenue and driving growth at a specialty waste company with $100M in revenue and $25M+ EBITDA. This role is essential in managing and optimizing the entire sales organization, leveraging cross-functional strategies across sales, marketing, and customer success. We’re looking for someone who is a strategic growth leader with experience scaling B2B organizations from $100M to $200M+.
The ideal candidate will have a proven ability to drive high-performance sales teams, integrate M&A opportunities, and utilize technology to accelerate growth. As a hands-on leader, the CRO will roll up their sleeves and work alongside the team, ensuring success across all revenue-generating activities.
Position Responsibilities
Sales Leadership & Strategy
- Build and lead a high-performing sales team to meet revenue growth targets, especially as we scale from $100M to $200M+
- Develop and implement effective revenue strategies across sales, marketing, and customer success
- Optimize sales processes, CRM adoption, pipeline forecasting, and team training to achieve consistent, scalable results
- Foster a high-performance sales culture that drives accountability, collaboration, and results
M&A Integration & Growth
- Lead and integrate post-acquisition revenue strategies, ensuring business continuity and achieving synergies
- Work with the team to identify strategic acquisition opportunities to expand market reach and customer base
- Support the growth strategy by optimizing operations, ensuring that sales execution aligns with the company’s broader business objectives
Sales & Marketing Alignment
- Collaborate with marketing and VP of Sales to integrate go-to-market strategies, ensuring alignment and effective lead generation
- Strengthen the relationship between sales and marketing, ensuring smooth collaboration and growth in both existing and new markets
Technology & Data Utilization
- Leverage CRM tools (HubSpot) and ERP (NetSuite) to streamline sales processes and improve team performance
- Explore and implement AI-driven strategies and technologies to enhance sales, marketing, and customer engagement
Leadership & Team Development
- Oversee a team of approximately 15 people, developing talent and creating a culture of continuous learning and growth
- Ensure ongoing training for sales reps, including strategic selling, relationship building, and larger enterprise sales
Prerequisites
- Experience in scaling B2B sales organizations, particularly in industrial markets, and driving revenue growth from $100M to $200M+
- Proven success in M&A integration and ensuring post-acquisition revenue continuity
- Strong leadership and ability to build and scale high-performance sales teams
- Experience with sales process optimization, CRM adoption, forecasting, and using AI to boost sales effectiveness
- Excellent understanding of strategic selling, particularly in selling to large organizations
- Regulatory experience in industrial or hazardous waste markets is highly preferred but not required
- Ability to drive cross-functional alignment and achieve revenue goals while maintaining profitability and operational efficiency
- Proven success in scaling B2B sales organizations from $100M to $200M+
- Strong expertise in sales process optimization and cross-functional alignment
- Experience with M&A integration and post-acquisition revenue strategies
Degree/Certifications
- Bachelor’s degree in Business Administration, Marketing, or related fields.
- MBA or Advanced Certifications in Sales/Revenue Management (preferred)
What We Offer
- Base Salary: High $250K-ish (flexible depending on experience)
- STI: Executive bonus program based on business performance
- LTI: Long-term incentives available
- Relocation Assistance: Provided if needed
- Comprehensive Benefits: Health, dental, vision, and more
Why Plano?
Plano is the perfect location for this role, providing access to a growing and vibrant business community. Plano is centrally located in the Dallas-Fort Worth area, which serves as a strategic hub for both corporate offices and manufacturing facilities. The city’s mix of suburban charm, convenient access to major highways, and proximity to major markets creates an ideal environment for professionals looking to drive growth, while maintaining a great quality of life. Plano offers a diverse culture, strong economic growth, excellent schools, and an array of dining and entertainment options, making it an ideal location for both work and play.