We are seeking a hands-on and strategic Director of Sales & Marketing to lead sales initiatives, develop effective marketing strategies, and drive sustainable business growth within an industrial manufacturing environment. The ideal candidate will have extensive experience in Engineer-to-Order (ETO) sales, capital equipment, or industrial automation, with a proven ability to close complex deals, build strong customer relationships, and develop a disciplined, high-performing sales organization. This role requires a balance of strategic leadership, direct sales involvement, and operational accountability.

Position Responsibilities

Sales Leadership and Business Development

Lead and actively participate in complex Engineer-to-Order (ETO) sales opportunities.
Identify new business opportunities and develop strategies to increase revenue and strengthen the sales pipeline.
Build and maintain relationships with key customers, industry partners, and business stakeholders.
Lead negotiations, understand customer applications, and develop solutions that meet business requirements.
Support the sales team in closing high-value deals and securing profitable customer contracts.
Drive backlog growth while maintaining strong customer relationships and long-term business opportunities.

Sales Operations and Accountability

Establish and enforce consistent sales processes, performance expectations, and accountability standards.
Ensure proper CRM utilization, accurate pipeline reporting, and sales activity tracking.
Oversee expense management and ensure appropriate review of customer purchase orders and sales agreements.
Monitor deal profitability and ensure sales activities align with financial and operational objectives.
Develop scalable sales procedures that support organizational growth and operational efficiency.

Strategic Sales and Marketing Management

Develop and execute comprehensive sales and marketing strategies to achieve short-term and long-term business objectives.
Identify market trends, competitive opportunities, and potential areas for expansion.
Collaborate with marketing teams to develop campaigns, promotional materials, and lead-generation initiatives.
Strengthen brand awareness and support sales execution through targeted marketing activities.
Align sales strategies with estimation, application development, engineering, and post-sales support functions.

Team Leadership and Development

Lead and develop a North American sales team, including remote sales representatives.
Coach sales professionals on negotiation, customer engagement, and ETO sales best practices.
Establish clear performance goals and provide ongoing feedback and development opportunities.
Foster a collaborative and results-oriented culture that encourages accountability and employee retention.
Identify and develop future sales leaders within the organization.

Cross-Functional Collaboration

Work closely with engineering, operations, estimation, and service teams to ensure successful project execution.
Ensure customer requirements are clearly communicated throughout the sales and project lifecycle.
Support coordination between sales commitments and operational capabilities.
Promote effective communication across departments to improve customer satisfaction and business performance.

Prerequisites

Bachelor’s degree in Sales, Marketing, Business Administration, or a related field.
10+ years of experience in sales leadership, preferably within industrial manufacturing, capital equipment, or industrial automation.
Strong experience with Engineer-to-Order (ETO) sales and complex solution-based selling.
Proven track record of closing high-value deals, increasing revenue, and building sales pipelines.
Experience managing sales teams and overseeing sales operations, CRM systems, and performance accountability.
Strong negotiation, communication, presentation, and relationship-building skills.
Experience leading remote and cross-functional teams.
Strong understanding of industrial markets and business development strategies.
Ability to interpret sales analytics, evaluate deal profitability, and make data-driven decisions.
Proficiency in CRM platforms, sales analytics tools, and Microsoft Office.
Ability to travel up to 33% as required.

Certifications (Preferred, but Not Required)

Master of Business Administration (MBA).
Certified Professional Sales Leader (CPSL).
Certified Sales Executive (CSE).
Professional certifications in strategic marketing or business development.
Relevant training in sales management, negotiation, or industrial automation.

What the Role Offers

Annual base salary range of $160,000–$180,000.
Performance-based compensation structure with a target bonus opportunity of up to 30%.
Opportunity to lead sales and marketing strategies within an established industrial manufacturing environment.
Direct involvement in high-value industrial sales opportunities and strategic business development.
Leadership opportunities across North American sales operations.
Ability to influence organizational growth, sales performance, and long-term business strategy.
Up to 33% business travel.

Why Chesterfield?

Chesterfield, Missouri, offers a strong business environment with access to the greater St. Louis metropolitan area’s established manufacturing, engineering, and industrial sectors. Its proximity to major commercial centers, transportation networks, and regional business communities provides opportunities to build strategic partnerships and develop relationships with industrial customers. The area’s skilled workforce and established corporate presence also create a favorable environment for sales and marketing leaders focused on industrial automation, capital equipment, and business expansion.