We are seeking an experienced Segment Marketing Manager, Infrastructure & Underground Construction to drive growth by developing market intelligence, shaping product portfolio strategies, and creating customer-focused marketing initiatives. This strategic role partners with cross-functional teams to identify market opportunities, strengthen competitive positioning, and deliver solutions that support long-term business success in infrastructure and underground construction markets.

Position Responsibilities

Market Intelligence & Strategic Research

Develop deep insights into infrastructure and underground construction markets, customer segments, and industry trends.
Conduct primary and secondary market research, including customer interviews, jobsite visits, and competitive analysis.
Identify customer needs, market opportunities, and barriers to adoption.
Present actionable recommendations that support business growth strategies.

Product Portfolio Strategy

Collaborate with product management, engineering, and business leaders to develop market-driven product strategies.
Support new product development and portfolio expansion initiatives.
Help prioritize product enhancements based on customer feedback and market demands.
Contribute to business cases and strategic product roadmaps.

Marketing Strategy & Customer Engagement

Develop compelling value propositions and market positioning strategies.
Support go-to-market initiatives, product launches, and demand generation campaigns.
Collaborate with marketing teams to create sales tools, case studies, technical content, presentations, webinars, and promotional materials.
Strengthen customer engagement through targeted marketing communications.

Product Qualification & Market Expansion

Coordinate activities required for product qualification and approval within target markets.
Develop standardized processes that streamline qualification efforts.
Work with internal teams to support successful product adoption and market expansion.

Cross-Functional Leadership

Lead cross-functional initiatives involving sales, product management, engineering, marketing, and operations.
Build alignment among stakeholders to achieve strategic business objectives.
Facilitate regular project reviews and monitor progress toward key initiatives.
Drive collaboration while balancing priorities across multiple business units.

Project & Performance Management

Manage multiple strategic initiatives while ensuring deadlines and objectives are met.
Monitor project performance and identify opportunities for continuous improvement.
Track market trends and measure the effectiveness of marketing initiatives.
Support leadership with strategic planning and business performance insights.

Prerequisites

Bachelor’s degree in Marketing, Business, Engineering, Liberal Arts, or a related field.
Minimum of 15 years of experience in marketing, product management, business strategy, or related leadership roles.
Experience within commercial, industrial, civil construction, infrastructure, or related industries.
Proven ability to conduct market research and translate insights into business strategies.
Strong project management and organizational skills.
Excellent analytical, communication, and presentation abilities.
Experience collaborating within large cross-functional or matrix organizations.
Ability to travel approximately 25–40% as required.
Strong relationship-building and stakeholder management skills.

Certifications (Preferred, but not Required)

Project Management Professional (PMP)
Certified Product Marketing Manager (CPMM)
Professional Certified Marketer (PCM)
Certified Market Research Professional (CMRP)
Lean Six Sigma Green Belt or Black Belt
Certified ScrumMaster (CSM)

What the Role Offers

Competitive salary ranging from $133,000 to $215,000, based on experience and qualifications.
Opportunity to shape growth strategies for a high-priority infrastructure market segment.
Exposure to cross-functional leadership and executive-level strategic initiatives.
Collaborative environment focused on innovation, customer success, and continuous improvement.
Professional development and career advancement opportunities.
Comprehensive benefits package, including health coverage, retirement plans, paid time off, and wellness programs.
Opportunity to travel and build strong industry relationships across North America.

Why Malvern?

Malvern offers access to a thriving business community with strong connections to engineering, construction, manufacturing, and technology industries. The area provides excellent professional networking opportunities, a highly skilled workforce, convenient transportation access, and a high quality of life, making it an attractive location for professionals focused on strategic growth and market leadership.