We are seeking a dynamic Marketing Specialist (Field) to develop and execute marketing initiatives that enhance property visibility, generate prospective resident leads, and strengthen brand presence. This role works closely with on-site teams to ensure marketing strategies, leasing initiatives, and branding standards are consistently implemented while creating an outstanding customer experience.
Position Responsibilities
Marketing Strategy & Campaign Execution
- Develop and implement field marketing strategies that increase brand awareness and generate qualified leads.
- Execute promotional campaigns that support occupancy and leasing goals.
- Monitor campaign performance and recommend improvements based on market trends and results.
- Ensure all marketing activities align with company branding standards.
Property Marketing & Branding
- Maintain the overall marketability and presentation of assigned properties.
- Ensure curb appeal, model units, leasing offices, clubhouses, and common areas consistently reflect brand standards.
- Coordinate marketing materials, signage, and promotional displays.
- Identify opportunities to improve the customer experience through visual presentation.
Leasing & Resident Engagement
- Partner with leasing teams to support lead generation and resident outreach efforts.
- Assist with marketing events, open houses, and community engagement initiatives.
- Develop promotional programs designed to increase resident satisfaction and retention.
- Support leasing objectives through targeted marketing activities.
Digital Marketing & Content Management
- Assist with digital marketing initiatives, including social media, website updates, and online listings.
- Create engaging marketing content and promotional materials.
- Monitor online reputation and support reputation management efforts.
- Ensure marketing collateral remains current and consistent.
Market Research & Performance Analysis
- Monitor local market conditions and competitor activities.
- Analyze marketing performance metrics and recommend strategies for continuous improvement.
- Prepare reports on campaign effectiveness, lead generation, and occupancy trends.
- Identify new opportunities to increase market visibility.
Cross-Functional Collaboration
- Work closely with operations, leasing, and management teams to support business objectives.
- Coordinate marketing projects while ensuring deadlines and quality standards are met.
- Promote consistent implementation of company policies and marketing best practices.
- Support special projects and additional marketing initiatives as needed.
Prerequisites
- Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred).
- 2–5 years of experience in marketing, field marketing, property marketing, or a related role.
- Experience developing and executing marketing campaigns.
- Strong knowledge of branding, digital marketing, and promotional strategies.
- Excellent communication and interpersonal skills.
- Strong organizational, project management, and multitasking abilities.
- Proficiency with Microsoft Office and digital marketing platforms.
- Creative problem-solving skills with attention to detail.
- Ability to work independently while collaborating with cross-functional teams.
Certifications (Preferred, but not Required)
- Professional Certified Marketer (PCM)
- Google Analytics Certification
- Google Ads Certification
- HubSpot Content Marketing Certification
- HubSpot Inbound Marketing Certification
- Meta Certified Digital Marketing Associate
What the Role Offers
- Competitive salary ranging from $55,000 to $60,000, based on experience and qualifications.
- Opportunity to contribute to impactful marketing initiatives and brand growth.
- Collaborative and supportive work environment.
- Professional development and career advancement opportunities.
- Exposure to a variety of marketing projects and cross-functional teams.
- Comprehensive benefits package, including health insurance, retirement plans, paid time off, and other company-sponsored benefits.
Why Englewood Cliffs?
Englewood Cliffs offers access to a vibrant business environment with convenient proximity to major metropolitan markets, making it an excellent location for marketing professionals. The area provides opportunities for networking, career growth, and collaboration while offering a welcoming community, diverse amenities, and an excellent quality of life.