We are seeking a motivated and technically oriented Sales Technician to support an established territory and contribute to continued business growth. This role is ideal for someone who can combine technical knowledge with strong customer relationship skills, identify opportunities, and provide responsive support to customers and prospects.

Position Responsibilities

Territory Management

Manage and develop an established customer territory.
Build and maintain strong relationships with existing customers.
Identify new business opportunities and expand the customer base.
Monitor territory activity and develop strategies to support continued growth.

Technical Sales Support

Understand customer requirements and recommend appropriate products or solutions.
Provide technical guidance and product information to customers.
Conduct customer visits, demonstrations, and presentations as needed.
Translate technical requirements into practical solutions.

Customer Relationship Management

Serve as a trusted point of contact for customers within the assigned territory.
Respond promptly to customer questions, concerns, and requests.
Develop long-term relationships through consistent communication and follow-up.
Coordinate with internal teams to ensure customer needs are addressed effectively.

Business Development

Prospect for new customers and sales opportunities.
Follow up on leads, quotes, and prospective business.
Monitor market conditions and customer needs to identify growth opportunities.
Support initiatives designed to increase territory sales and market penetration.

Territory Transition & Growth

Establish a strong presence within the assigned market.
Work collaboratively with other territory representatives and internal teams.
Help ensure continuity of customer relationships while supporting territory expansion.

Prerequisites

Bachelor’s degree in Business, Engineering, Technical Sales, or a related field preferred.
Experience in technical sales, industrial sales, field service, or a related customer-facing role.
Strong technical aptitude and ability to understand product specifications.
Proven ability to develop and maintain customer relationships.
Strong communication, presentation, and interpersonal skills.
Self-motivated and comfortable working independently in a territory-based role.
Strong organizational and time-management skills.
Ability to travel regularly throughout the assigned territory.
Valid driver’s license and ability to travel to customer locations.

Certifications (Preferred, but not Required)

Technical or industry-specific certifications.
Sales or customer relationship management certifications.
Relevant engineering or technical credentials.

What the Role Offers

Salary: $60,000 – $75,000 per year.
Opportunity to manage and grow an established sales territory.
Ability to develop long-term customer relationships and expand business opportunities.
A combination of technical expertise, sales, customer interaction, and field activity.
Opportunity to contribute to continued territory growth and business expansion.
A role offering autonomy, customer-facing responsibility, and professional development.

Why Columbia?

Columbia offers a strong business environment and access to a broad customer base across South Carolina and the surrounding region. Its central location provides convenient access to major commercial and industrial markets, making it well suited for a territory-focused Sales Technician responsible for developing customer relationships and supporting regional growth.