We are seeking a Digital Communications Strategist to join our client’s team. This role is ideal for a creative, analytical, and tech-savvy professional who thrives on developing innovative digital strategies to support corporate and business objectives. The ideal candidate is experienced in digital marketing, communications, and technology integration, and enjoys collaborating across teams to drive measurable results.
Position Responsibilities
Digital Strategy & Planning
- Develop digital marketing plans aligned with corporate and business strategies.
- Set and implement digital marketing strategies, ensuring alignment with marketing communications (Marcom) plans.
- Leverage social media and other digital channels to enhance engagement and brand presence.
Marketing Technology & Tools
- Utilize Salesforce.com, Pardot, and other digital marketing tools to optimize lead management and sales cycle efficiency.
- Explore and implement new marketing technologies, including AI solutions, to enhance digital campaigns.
- Maximize use of current tools and recommend innovative solutions for digital storytelling.
Website & Content Management
- Lead initiatives to upgrade website platforms, improve user experience, and optimize content.
- Maintain and update regional and corporate website content, driving traffic and engagement.
- Support intranet optimization for internal communications, including events, safety metrics, and ESG initiatives.
Campaign Execution & Analytics
- Execute integrated digital campaigns across website, email, social media, and blogs.
- Track campaign performance, analyze results, and provide reporting to internal stakeholders.
- Implement SEO/SEM strategies and optimize digital content for maximum impact.
Stakeholder Collaboration & Training
- Serve as the digital marketing expert for internal teams, providing guidance and training as needed.
- Collaborate with IT, marketing, sales, and communications teams to enhance digital initiatives and ensure brand consistency.
- Manage external vendors and partners to drive adoption of digital best practices.
Prerequisites
- BS degree in Digital, Marketing, Advertising, or a relevant field.
- Minimum 10 years of proven experience as a Digital Marketing Strategist or Manager.
- Strong knowledge of SEO/SEM, CRM software, Pardot, and Salesforce.com.
- Hands-on experience with digital marketing tools, online campaigns, Google Analytics, and Google AdWords.
- Excellent communication, analytical, and project management skills.
- Familiarity with web design, HTML, CSS, JavaScript, and Adobe Creative Suite.
- Experience producing global virtual events and up to 10% travel availability.
Certifications (Preferred, but Not Required)
- Certifications in digital marketing, analytics, or related fields.
- Salesforce or Pardot certification.
What the Role Offers
- Competitive salary range: $130,000 – $140,000.
- Opportunity to shape digital communications strategies at a global level.
- Exposure to cutting-edge digital marketing tools and AI technologies.
- Collaborative work environment with cross-functional team engagement.
- Career growth and development opportunities.
Why Philadelphia
Philadelphia offers a dynamic business environment with a strong presence of corporate, marketing, and technology sectors. Professionals in digital communications can engage with a vibrant community of innovation, collaboration, and career growth opportunities while contributing to impactful campaigns that reach global audiences.