We are seeking a strategic and results-driven Director of Product Marketing to lead product positioning, go-to-market strategy, and channel enablement efforts. This role sits at the intersection of marketing, product, and sales, with a strong focus on translating complex offerings into clear, compelling value propositions that drive demand, partner engagement, and revenue growth across multiple channels.
Position Responsibilities
Channel Demand Generation & Sales Enablement
- Develop and execute channel-led demand generation strategies aligned with revenue goals
- Create scalable sales enablement assets such as pitch decks, toolkits, case studies, application guides, and competitive comparisons
- Support partner training, activation, and co-marketing initiatives to ensure consistent product positioning and commercial readiness
- Define, track, and optimize key performance indicators related to pipeline creation, conversion, and revenue contribution
Product Marketing & Go-To-Market Strategy
- Own product marketing strategy across the product lifecycle, from positioning to launch and optimization
- Translate technical capabilities, performance data, and use cases into market-ready messaging and collateral
- Lead go-to-market planning for new products and enhancements in collaboration with cross-functional teams
- Serve as the voice of the customer and market, providing feedback to inform product development and refinement
Pricing & Commercial Strategy Support
- Collaborate with internal stakeholders to support pricing frameworks, packaging, and commercial models
- Equip sales teams and partners with pricing guidance, value justification tools, and competitive insights
- Monitor market trends and competitive dynamics to inform ongoing commercial strategy adjustments
Prerequisites
- Extensive experience in product marketing, technical marketing, or product management
- Proven success supporting multi-channel or partner-driven sales environments
- Strong ability to translate complex or technical products into clear, customer-focused messaging
- Experience working cross-functionally with sales, product, and marketing teams
- Excellent communication, presentation, and stakeholder management skills
Certifications (Preferred, but Not Required)
- Product Marketing or Product Management certifications
- Training or certifications related to pricing strategy, go-to-market planning, or channel marketing
What the Role Offers
- Salary range: $180,000 – $225,000
- Opportunity to lead high-impact product marketing initiatives with direct influence on revenue outcomes
- High visibility role with cross-functional collaboration and strategic ownership
- Professional growth within a forward-thinking, innovation-driven environment
Why Ypsilanti?
Ypsilanti offers a strong mix of innovation, technical talent, and access to established and emerging markets. Its proximity to major industry hubs, universities, and research communities creates an environment well-suited for strategic marketing leadership, collaboration, and long-term growth, while maintaining a balanced cost of living and quality of life.