We are seeking an experienced and dynamic Director of Sales to lead the strategy, structure, and execution of sales initiatives that drive sustainable revenue growth across our client’s lawn care and pest control service offerings. This role will oversee the inside sales team, commercial sales representatives, and the operations sales team, while working closely with Marketing and Operations to ensure a seamless customer experience from lead generation through service delivery. The ideal candidate is a hands-on, data-driven leader who thrives in a fast-paced, seasonal business and knows how to inspire, develop, and retain high-performing sales teams.
Position Responsibilities
Sales Strategy & Leadership
- Develop and execute sales strategies that align with company goals and market opportunities.
- Lead, mentor, and manage inside sales, commercial sales, and operations sales teams.
- Establish clear performance metrics and drive accountability across sales functions.
Revenue Growth & Market Development
- Identify and capitalize on new business opportunities to expand customer base.
- Partner with Marketing to develop campaigns that generate qualified leads.
- Monitor sales performance trends and adjust strategies to meet revenue targets.
Customer Experience & Cross-Functional Collaboration
- Work closely with Operations to ensure smooth handoffs from sales to service delivery.
- Ensure a consistent and exceptional customer experience throughout the sales cycle.
- Collaborate with other departments to implement initiatives that improve customer satisfaction and retention.
Data Analysis & Reporting
- Analyze sales data to identify trends, forecast future performance, and optimize resources.
- Present regular sales reports and performance updates to senior leadership.
- Leverage CRM tools to manage pipelines and track results.
Prerequisites
- Bachelor’s degree in Business, Marketing, or a related field
- 7+ years of sales leadership experience, preferably in service-based or seasonal industries
- Proven track record of achieving and exceeding sales targets
- Strong analytical skills with proficiency in CRM systems and data reporting tools
- Exceptional communication, negotiation, and leadership abilities
Certifications (Preferred, but not Required)
- Certified Sales Executive (CSE)
- Strategic Sales Management Certification
- Leadership Development Program Certification
What the Role Offers
- Competitive salary range: $140,000 – $175,000
- Performance-based incentives
- Comprehensive benefits package
- Leadership role with direct impact on company growth
- Collaborative work environment with supportive leadership
Why Richmond?
Richmond offers a vibrant mix of professional opportunity and quality of life. With its strong business community, diverse neighborhoods, and rich history, the area provides a perfect balance of career growth and lifestyle benefits. Residents enjoy a variety of cultural attractions, outdoor recreation, and a welcoming atmosphere, making it an ideal place for both personal and professional success.