We are seeking an experienced and strategic sales manager to lead go-to-market efforts through a blended direct and dealership model. This role will be responsible for managing a network of field sales representatives and dealership partners, driving growth across both public and private customer segments. The ideal candidate understands the nuances of dealership dynamics and can foster strong, productive relationships that generate sustained revenue.
Position Responsibilities
Dealership Management
- Oversee and support three regional sales managers (RSMs) responsible for managing 25 dealership accounts across the U.S.
- Develop strategic plans for dealership engagement, training, and performance improvement
- Strengthen relationships with dealer partners who represent a mix of competitive brands
GTM Strategy
- Lead the sales strategy across direct and indirect (dealer) channels
- Support the rollout and execution of a multi-year dealer development program
- Work collaboratively with dealerships to enhance their sales effectiveness through best practices and participation in the company’s training academy
Team Leadership
- Mentor, coach, and direct the RSM team to ensure alignment with corporate sales goals
- Monitor field activity, provide guidance on account strategy, and assist with closing complex opportunities
Channel Sales Development
- Guide the launch and sales efforts of a new aftermarket parts and services line
- Develop channel programs to support long-term growth and product penetration
Travel and Field Presence
- Maintain a strong presence in the field with up to three weeks of travel per month
- Conduct in-person dealer visits, training sessions, and ride-alongs with RSMs
Prerequisites
- 8+ years of progressive sales or channel management experience, preferably in heavy equipment, machinery, or industrial products
- Demonstrated success managing dealer/distributor networks and multi-regional sales teams
- Strong interpersonal, negotiation, and account management skills
- Ability to analyze performance metrics, build actionable plans, and drive execution
- Experience selling into municipalities and private-sector buyers is a plus
- Familiarity with aftermarket programs or service-based revenue streams preferred
- Midwest-based location is ideal; remote candidates with relevant travel flexibility will be considered
Certifications (Preferred, but Not Required)
- Sales management or leadership training certifications
- Lean sales or Six Sigma certifications related to sales operations
What the Role Offers
- Salary range: $90,000 – $110,000
- Perm fee: 30%
- Base salary with variable commission; total compensation potential up to $250,000 – $300,000
- Opportunity to lead a high-impact sales function and shape the future of a growing dealership channel
- Autonomy in decision-making and strategy development across a national footprint
- Access to a strong internal support structure and dealer training programs
Why Dixon?
Dixon offers an ideal home base for a leader in industrial sales, with its central location, proximity to key dealer networks, and strong Midwest manufacturing heritage. While this role offers remote flexibility, being based near the heart of operations can enhance collaboration, access to resources, and in-person interaction with field teams and dealer partners. It’s a strategic location for a strategic leader.