We are seeking a strategic and performance-driven Manager, Contractor Lead Generation to lead the development and execution of a best-in-class contractor lead generation program. This individual will work cross-functionally with internal departments and external partners to drive consistent, high-quality lead flow to credentialed contractors while optimizing program metrics, close rates, and market competitiveness. This role may be performed remotely for the right candidate.
Position Responsibilities
Program Strategy and Execution
- Develop and implement a high-performing contractor lead generation program that consistently delivers high-quality leads
- Establish performance benchmarks to ensure the program is competitive with the best in the construction industry
- Define monthly lead targets and contractor close-rate goals (with a minimum expected close rate above 50%)
Cross-Functional Collaboration
- Lead collaboration between Inside Sales, Corporate Digital Marketing, Field Sales, Sales Leadership, and other key stakeholders
- Work closely with the Manager of Credentialing and Manager of Contractor Marketing & Communication to align goals and maximize program impact
- Coordinate marketing strategies including homeowner marketing campaigns to support lead generation efforts
Performance Measurement and Improvement
- Define and implement program metrics, including contractor close rate tracking
- Develop reporting frameworks and dashboards for ongoing evaluation of program success
- Identify and implement opportunities for continuous improvement based on data analysis and market trends
Communication and Value Promotion
- Create compelling value communication strategies for Field Sales teams and High-Level Credentialed Contractors
- Promote program benefits and expectations clearly to internal and external stakeholders
- Develop messaging and training to support consistent adoption and engagement
Prerequisites
- Bachelor’s degree in marketing, communications, or a related field (preferred)
- 8–10 years of experience in marketing communications, marketing production, or a related area
- Minimum 7 years of experience managing or building lead generation programs
- Strong analytical, time management, and organizational skills
- Experience with budget management and reporting
- Familiarity with digital marketing and design best practices
- Excellent verbal and written communication skills
- Experience using web-based fulfillment or asset management tools is a plus
- Fluency in Spanish is a plus
Certifications (Preferred, but not Required)
- Digital Marketing or Marketing Automation Certification
- Project Management Certification (e.g., PMP)
- CRM Platform Certification (Salesforce, HubSpot, etc.)
What the Role Offers
- Competitive salary range: $140,000 – $150,000 annually
- 23% perm placement fee
- Remote flexibility for the right candidate
- Strategic leadership role with high visibility and cross-functional collaboration
- Opportunity to design and lead a flagship program within a reputable and well-established organization
- Full benefits including healthcare, 401(k) with match, tuition reimbursement, parental leave, and wellness incentives
- Recognition and rewards programs to celebrate your contributions
Why Malvern?
Malvern serves as a hub of innovation and collaboration, offering a unique mix of small-town charm and proximity to major business centers. With a supportive community and access to top-tier talent and resources, it is an ideal location for professionals looking to make a meaningful impact. The role’s flexibility combined with Malvern’s strategic significance within the organization makes it a compelling base for leadership and innovation.